We’ve got a great interview today, featuring Namerific! If you’re not familiar with Namerific, they are one of the top Brandable domain name marketplaces on the scene today.
We were lucky enough that Namerific was able to take time out of their schedule to answer a few questions that nearly all domain name investors could learn from.
Remember, if you missed the first 3 interviews you can find them here:
Let’s get right into it!
1. Why did you start Namerific? When did you officially launch? What is your overall goal for your domain name marketplace?
I have always been interested in domain names. Since I was young and the internet started getting more and more popular I purchased some domains for personal sites. When I realized I could make money selling domains, my interest peaked even further and I decided to go into this venture.
Namerific was launched as “Namerific” in 2012. Before it was “Namerific” it was branded as a personal site. Our goal is to provide startups and entrepreneurs with a one-stop-shop to find a name and domain for their project.
2. What are some things you look for when choosing brandable domain names?
We are very selective when listing domains in our platform. We approve less than 5% of submitted domains by sellers to be published on our platform. Ideally, each name will be unique, short, easy to spell, and memorable. I try to envision the name being used by a real business before I even consider approving it, regardless if it passes the other tests. I need to have a clear vision for the name and see it as a successful brand.
3. What mistakes have you made throughout your domaining career that you can share with our readers to help them from making the same mistakes throughout their journey.
Focusing on low quality names is something that set me back originally. I was cheap and didn’t consider purchasing and investing in premium inventory that holds value over time. For example, had I purchased hundreds of pre-owned 3L or pronounceable 4L domains a few years back, that would have been a great investment.
Instead I focused on finding only hand-reg names that I could buy with coupons and many of these names, while they can reach good prices on a retail site like Namerific, don’t have much inherent wholesale value in the domaining world.
4. Can you disclose the best sale that has occurred to date through Namerific marketplace? If not the name and price, just price or vise versa.
We have sold names in the 5-figure range to date. We are now looking to sell more premium inventory in the 6-figure range. Our recent acquisition of Projects.com and other inventory, including working with domain sellers with similar inventory, is going to help us reach our goals of selling high value domain real estate.
5. What are your thoughts on the new GTLDs?
I think there are still some great investment opportunities in other extensions, however .com is still king and is a safer bet for investment at this point in time. However, I see some new extensions growing in value over the next 5-10 years and over time .Com will become less relevant.
6. Would you be able to go through the process of submitting a domain name into your Namerific platform for our audience?
Simply go to Namerific.com/sell, sign up, and submit your domain. You will choose the amount you want to receive in pocket and also choose a logo award amount for the logo designer should the domain sell. You will type a brief explanation of your vision for the domain and type a couple keywords to describe it.
You will then submit this and our team will approve or reject the domain. If it is approved, you will forward the domain to its sales page (Example.com > Namerific.com/example) and once our system verifies that the forwarding is taking place, the domain will receive a description by a professional writer and a logo by a talented designer and go live on the site once our team approves the quality of both of these elements.
7. Does your company perform outbound marketing to find end users? What forms of marketing does Namerific find worthwhile?
We reach out to direct customers for some of our higher value domains. We do this via phone/email/skype and also by attending various conferences around the world to get our name out in both the domaining industry and other industries as well. Our most effective marketing is word of mouth, and also running targeted display/search/content/social ad campaigns. We also receive a lot of natural traffic from direct navigation and search engines.
8. If you had to sit with someone completely new to this business, what would be the best piece of advice you could give them?
I would suggest saving as much money as possible and investing in some premium domain inventory. Market that inventory, sell it for a premium, and repeat the process. I would also suggest befriending some successful domain owners for guidance. Its good to make friends in this industry.
9. What are your thoughts on hand registering a domain name? Do you find value in them or would you rather purchase your domain names from the aftermarket?
As mentioned above, I think both have value. If you have more money than time, focus on aftermarket. If you have more time than money, focus on hand-reg.
10. Where can the audience find more information about Namerific and how can they contact your company?
Namerific.com is the best place to go to find out all the information you’d want about our company, including contact details. Check our FAQ page for answers to the most common questions. Don’t be scared to submit your entire portfolio to us, we will review it and get in touch with you!
Thank about wraps it up for this Interview With The Expert Volume #4 Featuring Namerific.
Did you enjoy this interview? Do you have a question for Namerific? Let us know in the comment section below!
Don’t forget, if you have any domain names you would like us to review to broker, submit your domain names here.