Everyone who gets into the domain industry always wonders what is the fastest and most profitable way to sell your domain name. Well…there are many marketplaces you can go to and put your domain for sale. The only catch is that they take a percentage of the final sale and even sometimes charge you a fee upfront. Of course this is just an expense of being able to sell that domain by getting it in front of many potential buyers, which is a fair trade off. You pay a little commission and get potentially exposes to several more buyers.
This is not the only method of selling a domain, you can focus on finding end users who may be interested and could benefit from owning your domain name. The bigger question is, where do you find these so called end users and how?
This is exactly what we go over in the following video:
Just to give you all a bit more detail on what we go over in the video here is a breakdown of the most effective strategies we use to find end users.
What Do I Do To Find Potential End Users?
Find Related Websites
When it comes to reaching out to end users for your domain name, you need to make sure you target people who may be interested in the first place. If someone has a website that includes your domain name keyword but may have additional words or it is a less valuable extension this is someone you can reach out to and see if they will be interested in owning your domain name since it will clearly be an upgrade.
One of the tools that you can use to find related websites to your domain name is ZFBot we go over in detail how to use it Zfbot properly in our previous post.
Top 50 Ranking in Google Search For Your Keyword (Organic Search)
These are the sites that rank in Google for your domain’s keyword phrase. That means they are targeting this keyword somehow in their website. This is a great group to reach out to since they may have some interest in owning this domain. We usually focus on the top 50 right away. Then we can always backtrack and reach out to the rest. I just feel the top 50 are the most similar sites competing for the top spots, after that it tends to get less relevant and lower quality websites.
Companies Advertising for Adwords (PPC)
These are companies/sites that are paying to be ranked on the right side of the Google search. An effective tool to use for this method is called Spyfu, the tool is free and you can simply put in the domain name keyword and then scroll to the bottom where you can see current ads.
One of the coolest features about Spyfu is that it gives you related keyword terms, this way you can also target companies advertising for similar terms. This increases the amount of companies you can reach out to meaning more chances to get a response back and make a sale.
Finding The Contact Information For End Users
Alright, so now that you know how to find the potential end users I am sure you are wondering how to find their contact information and also what to even say to them. Well, getting an email address will be essential and at least a first name if possible. The best place to go to will be WHOIS where you can put the domain of the potential end user and it will give you the domain owner’s contact info. Just make a free account and you will be good to go.
What happens when there is no information in the Whois and it is private or blocked off? Simple, just go to the actually website for the potential end user and look for a contact us page, a Facebook link to their page, twitter or any other form of communication.
There is a very powerful site/tool you can use called ZoomInfo. You put the name of the company or website and it can give you a list of employees including the decision makers you want to get in touch with like the CEO and/or VP of sales etc. I was able to find out about this tool and many End User strategies from a NamePros post Ali Zandi posted while back, definitely a gold mine and a must read. Ali goes into details on what to write an end user.
What Should You Write in Your Initial Email?
In a nutshell, you have to keep the email simple and to the point, do not mention a price (opinion may vary here) since the first email should be to see if the end user would be interested in owning your domain and just mention you feel this domain will be beneficial in their hands either for marketing purposes or simply to redirect the domain to their own site. After that it will be just back and forth negotiations.
What do you think about our thoughts on contacting end users? Would you do anything different? Let us know!