On Sunday I got home from celebrating Mother’s Day with my family. As you can imagine the place we went to was packed and full of people celebrating as well. While at the restaurant, I started thinking about just how much these restaurants make on Mother’s day and I was thinking it had to be a significant amount compared to what they would make on a regular Sunday.
So How Does this all Relate to Domains?
I began to think about Mother’s day related domain names and if they were a worthy investment for just one day out of the year, was it best to try to flip these names to businesses or simply build them out yourself. I began to think about the other holidays people celebrate and those related domains as well. Some people call these type of names “seasonal domain names”.
For example, some huge seasons would include Christmas and Thanksgiving.
I did some searching and really couldn’t find much info regarding this topic so I thought it would be a good discussion especially if some of you have experience with these types of names.
In my opinion, I feel the profitability of these domains depends solely on how popular and how many people actually celebrate the special event.
We use to have a domain name related to the New York marathon race that happens around November every year and we did notice a huge traffic spike around the time of the race.
I also always come across names that are related to Christmas or Halloween that get a huge uptick in search volume during the holidays and this is what makes me think even though they are seasonal they are still valuable.
Hope you all had a great Mother’s day!
I want to hear your thoughts in the comments below in regards to seasonal domains.
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