Anyone can buy a domain name but not everyone understands how to acquire valuable domain names that could sell for profit. If you find yourself feeling like you are not able to determine the value of a domain that’s fine. When anyone gets started the first goal should be to understand how to value domain names. Of course, what most people do and I was one of them is to go on a domain buying spree getting all kinds of domain names that just feel like they are valuable.
Even though I do believe in trusting your intuition/6th sense when it comes to buying domains, you have to first be able to develop the skill of understanding true value. This comes from experience, from analyzing previous sales and from reading a lot about other people’s purchases and sales.
Here’s a video we made about this topic:
The Type Of Domains We Look For
People are going absolutely crazy about numeric domains and short character domains. For us though the focus and opportunity lies in the good old keyword based domains. We just feel the value here can be justified in the form of some factors we will be discussing later on. We also have specific domains we focus on within the keyword domain category.
Here are the domains we tend to lean towards:
- 1-2 word .coms
- 1 word .nets (high search volume)
- 1 word .orgs (high search volume)
- 1 word .infos (high search volume)
- 1 word .tv (a new focus of ours)
Based on research over at Namebio from previous sales and of course our own past sales we have determined that the above type of domains are affordable to get and provide great profit potential. At one point we may decide to dive into the craziness that is numeric and short character domains but for now our focus will be the above.
Factors That Help Us Determine What Domains To Buy
Other Extensions Registered – If we find a domain, we make sure there are many other extension of the same keyword domain taken. This means there is interest in this domain and also these are potential buyers you can reach out to that might want to buy your domain. We use this expired domains filter too look through thousand of domains and they have a feature that shows you what other extensions are taken.
Search Volume – This factor shows how popular a keyword is based on the amount of searches it gets on a monthly basis. For this you can use the Google Keyword Planner/tool, just simply type that into Google and it should be the first one in the results. All you need is a Gmail account to use it.
History Of Past Sales – This is pretty important as it shows you if similar domains including your keyword or related to it have sold in the past. If you see a lot of similar domains selling and recently it is a positive sign. This shows there are plenty of people out there willing to pay for this type of domain. You can also learn a whole lot by looking at the domain names that don’t sell since it will show you what domain names you should avoid investing in.
Total Number Of Related Sites – The more related site there are the better chances you have at selling your domain. Each of these sites is a potential person you can reach out to that may see your domain as a beneficial asset to have in this business. The best tool to get the job done is ZFbot, not only is it simple to use but it is free. Thanks to this tool we were able to effectively contact end users and made some great profitable sales recently (which we are waiting for the sales to officially close to discuss them).
Remember, the type of domains that work for us may not be the same domains that work for you. The beauty about the domaining industry is that you can be successful in so many ways with buying and selling all kinds of different domains. Simply find your focus and run with it while learning as much as you possibility can.
What are some of the domain names you all focus on? What are some methods that help you determine if you should buy or not? We will love to hear your thoughts on this!